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2011 Advertising Rates

Rates are for color adds, dimensions in standard inches
Rates per insertion
   
W x H (in.)
 
1 time
3 times
6 times

Full Page
7-1/2 x 10
Color
$275
$260
$235

2/3
Horiz.
7-1/2 x 6
Color
$195
$185
$165
Page
Vert.
4-7/8 x 9
 

1/2
Horiz.
7-1/2 x 4-1/2
Color
$160
$150
$135
Page
Vert.
3-5/8 x 9
 

1/3
Horiz.
7-1/2 x 3
Color
Page
Vert.
2-3/8 x 9
$110
$100
$90
 
Sq.
4-7/8 x 4-7/8

1/4
Horiz.
4-7/8 x 3-1/2
 
Page
Vert.
3-5/8 x 4-1/2
Color
$80
$74
$65
 
Vert.
2-3/8 x 7

1/6
Horiz.
4-7/8 x 2-1/4
 
Page
Horiz.
3-5/8 x 3
Color
$60
$57
$50
 
Vert.
2-3/8 x 4-1/2

1/9
Vert.
2-3/8 x 3
Color
$45
$43
$38
Page
only

Business
Not
2-3/8 x 3
Color
$45
$43
$38
Card
Shown

Back
Cover
 
up to
7-1/2 x 6-5/8
Color
only
$400
$350
$300

Diagrams of ad sizes given above are available. Click here to see them.

Cover Ads: Inside back or inside front cover (1/2, 2/3 or full page only) add 10% to above rates. Outside back cover (2/3 page only, color only) add 10% to above rates.

Ad Inserts: We do not accept ads designed to be clipped from the publication (e.g., no coupons). We can accommodate inserts or can poly-bag promotional material (flat only) as a “ride-along” with the magazine. Call the Fruit Gardener editor at 318-640-4505 or send e-mail to fg at crfg.org asking about additional cost; both the work and mailing weight must be considered. Multiple insertion or a single ride-along paid in advance will be discounted an additional 5%.

Guidelines: CRFG will do layout and typesetting (on black and white ads only) without additional charge for advertisers who commit to at least 6 insertions. Line art: Camera-ready line art (typeset, black-and-white copy) must be supplied in exactly the dimensions shown above. Logos must be camera-ready. Electronic: Advertisers capable of producing technically acceptable ad material in electronic form must furnish it in one or any of these formats: Encapsulated PostScript (.eps), Portable Document Format (.pdf), Tagged Image File Format (.tif) Adobe InDesign, Adobe PageMaker, Quark Xpress or Macromedia FreeHand. The method and other details of ad preparation transmission can be worked out with the Fruit Gardener editor. Call 318-640-4505 or send e-mail to fg at crfg.org

Requirements: Call the Fruit Gardener editor at 318 640-4505 or e-mail fg at crfg.org if clarification of details is needed.

For black & white
  Camera-ready velox or photostat – min. 133-line screen
  Film negative -- right-reading, emulsion down, min. 133-line screen
  Native application files – See above guidelines and/or call for details
For 4-color process
  Composed film negatives -- right-reading, emulsion down, min. 133- or 150-line screen with color proofs
  Native application files -- See above guidelines and/or call for details

Due Dates

Issue Contract/Order
Form Due
Materials Due

January/February November 1 November 10

March/April January 1 January 10

May/June March 1 March 10

July/August May 1 May 10

September/October July 1 July 10

November/December September 1 September 10

Notes:
Extensions of deadlines are granted only by special request. If ads require production work, ad copy and materials must be submitted at contract time. Proofs will be furnished by e-mail in .pdf format only and response is required within 5 business days. Changes other than corrections will not be accepted after materials due date except by arrangement with the editor.

Address e-mail inquiries to:
CRFG Advertising, CRFG Administrator with a CC to
Fruit Gardener editor, fg at crfg.org
Send contract to:

CRFG Advertising
66 Farragut Avenue
San Francisco, CA 94112-4050
Voice: 415-839-0102 Fax: 415-294-5369

Send ad copy and materials to:

Fruit Gardener
968 Stones Way
Pineville, LA 71360
Voice: 318-640-4505 Fax: 318-640-5631

New advertisers must submit payment with first insertion.
Make checks payable to CRFG.

 

 
 
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