| 2004
Advertising Rates
| |
|
|
Rates
per insertion |
| |
|
W
x H (in.) |
|
1
time |
3
times |
6 times |
|
| Full
|
|
7-1/2
x 10 |
B&W |
$275 |
$260 |
$235 |
| Page |
|
7-1/2
x 10 |
Color |
$700 |
$650 |
$600 |
|
| 2/3
|
Horiz. |
7-1/2
x 6 |
B&W |
$195 |
$185 |
$165 |
Page |
Vert. |
4-7/8
x 9 |
Color |
$675 |
$625 |
$575 |
|
| 1/2
|
Horiz. |
7-1/2
x 4-1/2 |
B&W |
$160 |
$150 |
$135 |
Page |
Vert. |
3-5/8
x 9 |
Color |
$650 |
$600 |
$550 |
|
| 1/3 |
Horiz. |
7-1/2
x 3 |
B&W
only |
|
|
|
| Page |
Vert. |
2-3/8
x 9 |
$110 |
$100 |
$90 |
| |
Sq. |
4-7/8
x 4-7/8 |
|
|
|
|
| 1/4 |
Horiz. |
4-7/8
x 3-1/2 |
B&W
only
|
|
|
|
| Page |
Vert. |
3-5/8
x 4-1/2 |
$80 |
$74 |
$65 |
| |
Vert. |
2-3/8
x 7 |
|
|
|
|
| 1/6 |
Horiz. |
4-7/8
x 2-1/4 |
B&W
only
|
|
|
|
| Page |
Horiz. |
3-5/8
x 3 |
$60 |
$57 |
$50 |
| |
Vert. |
2-3/8
x 4-1/2 |
|
|
|
|
| 1/9 |
Vert. |
2-3/8
x 3 |
B&W
only |
$45 |
$43 |
$38 |
Page |
only |
|
Back
Cover |
|
up
to
7-1/2
x 6-5/8 |
Color
only |
$700 |
$650 |
$600 |
|
Diagrams
of ad sizes given above are available. Click
here to see them.
Cover Ads:
Inside back or inside front cover (1/2, 2/3 or full page
only) add 10% to above rates. Outside back cover (2/3
page only, color only) add 10% to above rates.
Ad Inserts:
We do not accept ads designed to be clipped from the publication
(e.g., no coupons). We can accommodate inserts or can
poly-bag promotional material (flat only) as a “ride-along”
with the magazine. Call the Fruit Gardener editor at 318-640-4505
or send e-mail to fg at crfg.org
asking about additional cost; both the work and mailing
weight must be considered. Multiple insertion or a single
ride-along paid in advance will be discounted an additional
5%.
Guidelines:
CRFG will do layout and typesetting (on black and white
ads only) without additional charge for advertisers who
commit to at least 6 insertions. Line
art: Camera-ready line art (typeset, black-and-white
copy) must be supplied in exactly the dimensions shown
above. Logos must be camera-ready. Electronic:
Advertisers capable of producing technically acceptable
ad material in electronic form must furnish it in one
or any of these formats: Encapsulated PostScript (.eps),
Portable Document Format (.pdf), Tagged Image File Format
(.tif) Adobe InDesign, Adobe PageMaker, Quark Xpress or
Macromedia FreeHand. The method and other details of ad
preparation transmission can be worked out with the Fruit
Gardener editor. Call 318-640-4505 or send e-mail to fg
at crfg.org
Requirements:
Call the Fruit Gardener editor at 318 640-4505 or e-mail
fg at crfg.org if clarification of details is needed.
| For
black & white |
| • |
|
Camera-ready
velox or photostat – min. 133-line screen |
| • |
|
Film
negative -- right-reading, emulsion down, min. 133-line
screen |
| • |
|
Native
application files – See above guidelines and/or
call for details |
| For
4-color process |
| • |
|
Composed
film negatives -- right-reading, emulsion down,
min. 133- or 150-line screen with color proofs |
• |
|
Native
application files -- See above guidelines and/or
call for details |
Due Dates
| Issue |
Contract/Order
Form Due |
Materials
Due |
|
| January/February |
November
1 |
November
10 |
|
| March/April |
January
1 |
January
10 |
|
| May/June |
March
1 |
March
10 |
|
| July/August |
May
1 |
May
10 |
|
| September/October |
July
1 |
July
10 |
|
| November/December |
September
1 |
September
10 |
|
|
Notes:
Extensions of deadlines are granted only by special request.
If ads require production work, ad copy and materials must
be submitted at contract time. Proofs will be furnished by
e-mail in .pdf format only and response is required within
5 business days. Changes other than corrections will not be
accepted after materials due date except by arrangement with
the editor.
Address e-mail inquiries to:
CRFG Advertising, CRFG Administrator
with a CC to
Fruit Gardener editor, fg at crfg.org
Send contract to:
CRFG Advertising
66 Farragut Avenue
San Francisco, CA 94112-4050
Voice: 415-839-0102 Fax: 415-294-5369
Send ad copy and materials to:
Fruit Gardener
968 Stones Way
Pineville, LA 71360
Voice: 318-640-4505 Fax: 318-640-5631
New advertisers must submit payment with first insertion.
Make checks payable to CRFG.
|
