2004 Advertising Rates

				Rates per Insertion
		Width x Height		1 Time	3 Times	6 Times

Full Page		7-1/2" x 10"	B&W	$275.00	$260.00	$235.00
Full Page		7-1/2" x 10"	Color	$700.00	$650.00	$600.00

2/3 Page	Horizontal	7-1/2" x 6"	B&W	$195.00	$185.00	$165.00
2/3 Page	Vertical	4-7/8" x 9"	Color	$675.00	$625.00	$575.00

1/2 Page	Horizontal	7-1/2" x 4-1/2"	B&W	$160.00	$150.00	$135.00
1/2 Page	Vertical	3-5/8" x 9"	Color	$650.00	$600.00	$550.00

1/3 Page	Horizontal Vertical Square	7-1/2" x 3" 2-3/8" x 9" 4-7/8" x 4-7/8"	B&W only	$110.00	$100.00	$90.00

1/4 Page	Horizontal Vertical Vertical	4-7/8" x 3-1/2" 3-5/8" x 4-1/2" 2-3/8" x 7"	B&W only	$80.00	$74.00	$65.00

1/6 Page	Horizontal Horizontal Vertical	4-7/8" x 2-1/4" 3-5/8" x 3" 2-3/8" x 4-1/2"	B&W only	$60.00	$57.00	$50.00

1/9 Page	Vertical only	2-3/8" x 3"	B&W only	$45.00	$43.00	$38.00

Back Cover*		up to 8" x 6-1/2"	Color only	$700.00	$650.00	$600.00

Diagrams of ad sizes given above are available. Click here to see them.

COVER ADS: Inside back or inside front cover (1/2, 2/3 or full page only) add 10% to above rates. Outside back cover (2/3 page only, color only) add 10% to above rates.

AD INSERTS: We do not accept ads designed to be clipped from the publication (e.g., no coupons). We can accommodate inserts or can poly-bag promotional material (flat only) as a “ride-along” with the magazine. Call the Fruit Gardener editor at 318-640-4505 or send e-mail to asking about additional cost; both the work and mailing weight must be considered. Multiple insertion or a single ride-along paid in advance will be discounted an additional 5%.

GUIDELINES: CRFG will do layout and typesetting (on black and white ads only) without additional charge for advertisers who commit to at least 6 insertions. Line art: Camera-ready line art (typeset, black-and-white copy) must be supplied in exactly the dimensions shown above. Logos must be camera-ready. Electronic: Advertisers capable of producing technically acceptable ad material in electronic form must furnish it in one or any of these formats: Encapsulated PostScript (.eps), Portable Document Format (.pdf), Tagged Image File Format (.tif) Adobe InDesign, Adobe PageMaker, Quark Xpress or Macromedia FreeHand. The method and other details of ad preparation transmission can be worked out with the Fruit Gardener editor. Call 318-640-4505 or send e-mail to

REQUIREMENTS: Call the Fruit Gardener editor at 318 640-4505 or e-mail if clarification of details is needed.

For black and white

Camera-ready velox or photostat – min. 133-line screen
Film negative -- right-reading, emulsion down, min. 133-line screen
Native application files – See above guidelines and/or call for details

For 4-color process

Composed film negatives -- right-reading, emulsion down, min. 133- or 150-line screen with color proofs
Native application files -- See above guidelines and/or call for details

Due Dates

Issue	Contract/Order Form Due	Materials Due
January/February	November 1	November 10
March/April	January 1	January 10
May/June	March 1	March 10
July/August	May 1	May 10
September/October	July 1	July 10
November/December	September 1	September 10

Notes:

Extensions of deadlines are granted only by special request. If ads require production work, ad copy and materials must be submitted at contract time. Proofs will be furnished by e-mail in .pdf format only and response is required within 5 business days. Changes other than corrections will not be accepted after materials due date except by arrangement with the editor.

Address e-mail inquiries to:
CRFG Advertising, with a CC to
Fruit Gardener editor,
Send contract to:

CRFG Advertising
66 Farragut Avenue
San Francisco, CA 94112-4050
Voice: 866-510-0737 FAX: By arrangement

Send ad copy and materials to:
Fruit Gardener
968 Stones Way
Pineville, LA 71360
Voice: 318-640-4505 Fax: 318-640-5631

New advertisers must submit payment with first insertion.
Make checks payable to CRFG.