FRUIT GARDENER DISPLAY ADVERTISING

effective 29 Nov 2010
RATES ARE FOR COLOR ADS, DIMENSIONS IN STANDARD INCHES, SHOWN AT COST PER INSERTION (1x, 3x, 6x)
Size (w x h inches)
1 X
3 X
6 X
(YEAR)
Full Page 7-1/2 x 10
$275
$260
$235
($1410)
2/3 Page Horiz. 7-1/2 x 6 or Vert. 4-7/8 x 9
195
185
165
(990)
1/2 Page Horiz. 7-1/2 x 4-1/2 or Vert. 3-5/8 x 9
160
150
135
(810)
1/3 Page Horiz. 7-1/2 x 3, Vert. 2-3/8 x 9, Square 4-7/8 x 4-7/8
110
100
90
(540)
1/4 Page Horiz. 4-7/8 x 3-1/2, Vert. 3-5/8 x 4-1/2, Vert. 2-3/8 x 7
80
74
65
(390)
1/6 Page Horiz. 4-7/8 x 2-1/4, Horiz. 3-5/8 x 3, Vert. 2-3/8 x 4-1/2
60
57
50
(300)
1/9 Page Vert. 2-3/8 x 3 or Standard Business Card Size
45
43
38
(228)
Back Cover 7-1/2 x 6-5/8
400
350
300
(1,800)
Inside Cover: Inside back or inside front cover advertising. In these locations we offer 1/2, 2/3 or full-page sizes only, at 10% higher rates than shown above for those sizes. No smaller ads will be accepted for inside cover advertising.

Ad Inserts: We can accommodate inserts as tipped-in pieces or can poly-bag promotional material (flat only) as a “ride-along” with the magazine. Call the Fruit Gardener editor at 318-640- 4505 or send email to the editor at fg@crfg.org asking about additional cost; insertion, bagging work and materials as well as added mailing weight must be considered. Multiple insertions or a single ride-along paid in advance will be discounted an additional 5%.

Guidelines: The Fruit Gardener editor will layout and typeset ads without additional charge for advertisers who commit to at least 6 insertions. Customer-supplied art: Prepared art must be supplied in exactly the dimensions shown above, and are subject to approval in terms of technical acceptability and reasonable esthetics. Advertisers capable of producing acceptable ad material in electronic form must furnish it in one or any of these graphic formats: Encapsulated PostScript (.eps), “Press Quality” Portable Document Format (.pdf), Tagged Image File Format (.tif). Advertisers wishing to furnish material in the format in which it was created must submit material that was created using Adobe InDesign, Quark Xpress, Adobe Illustrator or Macromedia FreeHand. Files created using Microsoft Word or other proprietary formats will be refused unless the submitter understands that the only thing which will be used from such materials is the text that they contain. Details of ad preparation and transmission can be worked out with the Fruit Gardener editor. Call 318-640-4505 or send email to fg@crfg.org.

Requirements: Call the Fruit Gardener editor at 318 640-4505 or email fg@crfg.org if clarification of details is needed.

Due Dates: In general, advertisers must commit in writing to a specific amount of ad space, and submit payment for it, by or before one month preceding the cover date in which the ad will (first) appear. Six weeks prior agreement is most desirable because it helps ensure that a given ad can be accommodated without undue difficulty, especially the larger ads.

Notes: Extensions of deadlines are granted only by special request. If ads require production work, ad copy and materials must be submitted at contract time. Proofs will be furnished by email in .pdf format only and response is required within 5 business days. Changes other than corrections will not be accepted after materials due date except by arrangement with the editor.

Address email inquiries to: CRFG Advertising (CRFG Administrator), admin@crfg.org, with a CC to Fruit Gardener editor, fg@crfg.org.

Email confirmation of intent to advertise to: fg@crfg.org, and include a CC to admin@crfg.org.

Mail payment to:

CRFG Advertising
66 Farragut Avenue
San Francisco, CA 94112-4050
Voice: 415-839-0102
Fax: 415-294-5369
Email: admin@crfg.org.

Send ad copy and materials to:

Fruit Gardener
968 Stones Way
Pineville, LA 71360
Wireline: 318-640-4505
Email: fg@crfg.org

Special Note: access to the CRFG open transfer ftp site can be provided if necessary, to accommodate uploading and downloading of multiple files. Contact the editor for logon details.

New advertisers must submit payment with first insertion. Make checks payable to CRFG.